LELLOLICIOUS
AUTHENTIC ITALIAN CONTENT THAT SPEAKS TO THE WORLD
strategic copywriting, brand storytelling, and bilingual content creation for brands who want to express the Italian spirit — with depth, clarity, and heart.
About
My name is Donatella de Lucia
a content strategist based in Tuscany.
I help international brands tell their story with an Italian soul — through clear, evocative, and culturally meaningful content.
Whether you're a winery, boutique hotel, artisan, or creative brand, I’ll help you shape your voice, find the right words, and create genuine connection.
WHAT I DO
I help international brands shape their voice and share their story through strategic, emotionally resonant content.
Whether you're launching a new project, entering the Italian market, or simply want your message to feel more human — I craft words that connect, convert, and feel beautifully real.
From tone of voice design to blog storytelling, from social media captions to editorial emails, every piece of content is built with intention, cultural depth, and just the right amount of Italian flair.
Voice & Strategy Design
Tone of voice guidelines, content strategy, and storytelling foundations — for brands entering or celebrating the Italian market
Blog & Social Copywriting
Captions, stories, SEO blog posts — crafted to connect with audiences in both English and Italian.
Email & Editorial Content
Engaging email templates, brand letters, and campaign content that feels like a handwritten postcard from Italy.
Get in touch
Ready to create content that feels as good as it sounds?
Let’s bring your Italian story to life.
